Plaidvertising

We have a secret at Arnold NYC.

It’s not the water, because it’s never the water. And it’s not the coffee, although we do have a very impressive flavor offering.   

Sometimes it’s the Hershey storage closet, but most times, it’s something we call Plaidvertising.

Plaidvertising was given its proper name in early December of 2011 by the Walker-Packer duo.  

Don’t be misled, though. Plaidvertising is more than a fad. It’s more than fashion.

Plaidvertising is a belief system.

And it rests on this premise, “We don’t wear bow ties, our ideas do.”

Plaidvertising

We have a secret at Arnold NYC.

It’s not the water, because it’s never the water. And it’s not the coffee, although we do have a very impressive flavor offering.   

Sometimes it’s the Hershey storage closet, but most times, it’s something we call Plaidvertising.

Plaidvertising was given its proper name in early December of 2011 by the Walker-Packer duo.  

Don’t be misled, though. Plaidvertising is more than a fad. It’s more than fashion.

Plaidvertising is a belief system.

And it rests on this premise, “We don’t wear bow ties, our ideas do.”

Posted 2 years ago

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This is a fashion blog written by a former tomboy turned shopaholic.

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